Word: loses
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Dates: during 1950-1959
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...advertising ethics, the border between old-fashioned puffery and outright deception is sometimes ill-defined. For a while admen debated on what side of the boundary belonged the blatant ads for a weight remover named Regimen (sample spot: "Lose six pounds in three days-ten pounds in a week-or your money back!"). Regimen's hard-driving maker, Drug Research Corp.. helped them to decide. It anted up more than $1,500,000 for TV ads last year (and also spent $443,028 on newspaper ads, $189,837 on magazine...
...predetermined number of pounds. After the FTC order, CBS carried Regimen spots for 13 weeks last spring and summer, then shed them. NBC continued them, mostly on Dave Garroway's Today show. But last week, 17 months after the FTC had complained that "those taking [Regimen] cannot lose weight without dieting," New York County District Attorney Frank Hogan seized a truckload of Regimen TV film commercials, books and financial records to determine if the ads were "false and misleading." NBC reluctantly went on a diet, forthwith decided to cut out all Regimen commercials...
...REVEREND ON VIA VENETO, chortled the next day's picture caption, while the subject of the story, privately reprimanded by the Vatican, prepared to return to the relative freedom and anonymity of New York. "Italy has nothing more for me," said Gussoni. "It's better to lose your health than your reputation...
...phone for long hours without pay while waiting for a call to work, get no premium pay for nights, Sundays or holiday work, are not paid for away-from-home terminal expenses. Furthermore, despite all the complaints about featherbedding, 800 to 1,000 railroad workers, on an average, lose their jobs every week because of more automation and better equipment. But most of those who lose jobs work in nonoperating (i.e., not on trains) areas; the five operating brotherhoods, which make up only one-fourth of all railroad employees, jealously guard rules that prevent the roads from abolishing jobs...
...problem cannot be solved overnight by any catchall solution. But the first step must be made soon if the U.S. railroads do not want to continue to lose business to their competitors. The four idle men in the shack at Antigo make a shocking example of what can happen when an industry loses its ability to change with the times...