Word: losses
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Dates: during 1930-1939
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Most big shopkeepers admit that a "loss leader" is sometimes good business. Customers attracted to a store by the cut-rate price of one product linger to buy other products on which the store can make a profit. But "loss leaders" become a large hole in the profit bucket when customers throng a store to buy only the "loss leader" and nothing else. Forcefully last week was this axiom brought home to scores of cut-rate storekeepers in Los Angeles, home of some of the fiercest price wars...
Under NRA, shopkeepers were not supposed to sell goods at less than cost. The moment the Blue Eagle was struck down, some Los Angeles grocers began offering "loss leaders" at 25% or more below cost. Their more conservative competitors called protest meetings, loudly thumped for a continuance of "fair practices." The cut-raters stood their ground and all grocery prices began...
...physiological mechanism which produces exophthalmic goitre remains a medical puzzle. In typical cases the thyroid is enlarged and the eyeballs protrude from their sockets. But neither pop eyes nor big neck are essential symptoms of exophthalmic goitre. A rapid pulse, moist skin and loss of weight, despite a good appetite, suggest the disease. The patient is restless and irritable, laughs and cries easily, becomes angry and excited at the least provocation, is comparatively insensitive to cold. An unfailing test for exophthalmic goitre is the basal metabolism rate, measured by a simple breathing machine. If after a long rest...
...salt or a sugar solution, which a patient needs to support his strength, to nourish or to cure him. A sterile container for such solutions, to be administered by venoclysis, is now a customary part of operating room equipment. If an operation is going to cause great loss of blood or dangerously sap a debilitated patient's vitality, a venoclysis needle is pushed into a big vein in his arm or leg, is connected by rubber tubing to the container of salt or sugar solution...
...subways. Nevertheless, many a skinflint succeeds in cheating the companies out of his fare by using slugs in the automatic turnstiles. Last week New York's short, swart Mayor Fiorello H. LaGuardia dispatched a scow to Long Island Sound to dump 620,000 slugs- representing a loss of $31,000 to the city-owned Independent Subway System alone -into the sea. The assorted slugs weighed three tons, consisted mainly of lead, iron, aluminum, brass, tin, linoleum. Some bore the slogan: "Roosevelt for President...