Word: lothrop
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Dates: during 1960-1969
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...introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails to customers...
...LOTHROP WITHINGTON...
...more than a week, Lothrop Withington's freshmen friends had been calling him a fool, a liar and worse. Well, he could swallow a live goldfish if he wanted to, and that was all there was to it. $10 said he couldn...
...freshmen were among the challengers. Two months after he swallowed the four-incher, Lothrop Withington and ten others, including Endicott Peabody II, complained that the Houses were rejecting the leaders of the freshman class and accepting mediocre upperclassmen. They were going to fight for a strict merit system...
...also discovered something else--the art of starting from scratch. Scratch was his first junior varsity football game. He managed to center the ball back 39 feet and in the process, hit the fullback, Lothrop Withington Jr. '40, in the head. "Dietz has a great memory of his captain coming up to his locker," Dietz says (he often affects the third person), "and telling him he would be one of the six men who would not make the junior varsity trip to Yale...