Word: lotion
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Dates: during 1950-1959
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...Those new detergents may be all right for dishes," warns pure (9944/100%), mild Ivory Soap on The Road of Life, "but your hands aren't made of china." Voting Doctor Malone, on the other hand, plugs a liquid dishwashing detergent: "Joy's lotion-soft suds feel so good on your hands." Ma Perkins suggests "Brand new Oxydol [with a] new detergent formula," to get clothes "whiter than sun-white." But according to The Guiding Light, "Duz does a wash like no detergent can-it's the soap in Duz that does it!" On Life Can Be Beautiful...
...vegetables, then given a face treatment, pedicure, manicure, scalp treatment, shampoo and hairdo. But she candidly admits that most women can take care of their complexions with a couple of creams and ten minutes' daily attention. For her own skin she mainly uses a simple lotion, containing nothing but oils and herbs. It is the original cream which started her in business 50 years...
...attention to an extremely small gravy mark on my own . . . From then on I never dared appear at a troop meeting without first giving my shoes such a gloss that they could have stood sentry-go at Buckingham Palace ... I went further. I began slathering myself with after-shave lotion, gargling with mouthwash, and even polishing my belt buckle before troop meetings...
...Tonic & Lotion. Breakfast done, the three fugitives took baths and shaved, helping themselves to Hill's hair tonic and shaving lotion. Then they helped themselves to Hill's suits. When Joseph discovered that six-footer Hill's suits didn't fit, he sat down at an old treadle sewing machine and carefully altered the trousers and sleeves. The thread broke repeatedly, and Mrs. Hill kept rethreading the needle...
Quick Curl. The Gillette Co. put on sale the Bobbi Pin-Curl home permanent, which eliminates the need for bulky curlers and a neutralizing solution. A woman simply applies the waving lotion, puts her hair up in special bobby pins and gets a wave overnight. Price...