Word: lotion
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Dates: during 1960-1969
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...Manhattan's Plaza, Washington's Mayflower) into money-losing Child's Restaurants in 1956 to form Hotel Corp. of America, a move that enabled him to write off hotel profits against restaurant tax credits, used the same method to take Botany textiles into everything from suntan lotion to Mad magazine, sent profits soaring for both companies until the credits ran out, whereupon disenchanted stockholders last year cut his Hotel Corp. salary by $25,000 (to $75,000 as chairman), eased him out of Botany altogether; of a heart attack; in Palm Beach...
...past month Alberto-Culver has brought out three new products: a skin lotion, a shampoo concentrate and an aerosol antiseptic spray that hardens to form a "bandage." This week Alberto-Culver begins test-marketing its New Dawn hair-coloring shampoo for fading women and Mighty White toothpaste, with toy cutouts on the box, for the children's market. Launching products is costly, but markups on toiletries are so high that Alberto-Culver last year earned 68.1% on invested capital. Profits were $2,300,000. So far this year, sales are up 48% and profits...
...those who shave use an after-shave lotion, and 63% use an electric razor...
...those who will listen, doctors strongly recommend gradualism as the best lotion of all: about 20 minutes the first day out, 40 minutes the second day, and 20 minutes longer each subsequent day. The truly cautious sun faddist should have started his daily doses more than a month ago, when the ultraviolet rays were not quite so searing...
While nearly everyone else strips down to tan, Mrs. Norton J. Carlson, 59, of Grand Junction, Colo., covers up for safety. For her, no suntan lotion the chemists can devise is ever likely to be good enough. When Mrs. Carlson set out on a 342-mile auto trip to visit her sister a few weeks ago, it was like minor royalty fleeing restless natives. She waited for nightfall in the shadows of her parlor. Then she put on a dress with extra-long skirt and sleeves, pulled up her gloves, wrapped a kerchief about her face, and stepped nervously into...