Word: lotion
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...more accurately be called an "industrial disparity." Whatever the name, Europe shows real enough symptoms of the condition. Everywhere about him, the European sees American products and processes. When a Frankfurt businessman rises in the morning, he may well reach for a Gillette razor blade, Colgate toothpaste, and hair lotion that comes in a bottle made by an Owens-Illinois subsidiary. After he downs his Maxwell instant coffee with Libby condensed milk, his wife, trim in her Lycra stretch bra, kisses him goodbye, leaving only a trace of Revlon lipstick. In his Ford Taunus, or G.M. Opel, fueled with Esso...
Thompson's newcomers include such groups as American Machine & Foundry, the American Gas Association, Rolex watches, a line of Mennen Co. deodorants, talcum and after-shave lotion, and Carte Blanche credit cards. In a joint post-meeting statement, Chairman Norman H. Strouse and President Dan Seymour noted that the No. 1 agency in the U.S. is also assuming global proportions. "We have added new business this year," they said, "in every part of the world." And so they have. Combining Yankee know-how with local offices, the agency will now promote Gillette, Listerine, Singer, De Beers diamonds and Dunlop...
...battle showed the Norman warriors armed with Desoutter Power Tools. Heinz offered its soup buyers a chance to enter an archery contest in which the first 1,066 winners would be rewarded with Kenwood Chef food mixers and Arrow shirts. And, in ads boosting its Neo-Medrone Acne Lotion, the Upjohn pharmaceutical company captioned a drawing of William on horseback as follows: "Who conquered William the Conqueror? No one. But he still worried a lot. About his acne. It was unconquerable...
Gerber, with babies still its only business, has begun thinking beyond infant appetites to consider the total baby. The company is marketing pants, bibs, socks, shirts, crib sheets and toddler clothes, is testing paper washcloths, diapers and lotion-treated tissues, and five months ago set up a department to explore other diversification...
...each of the samples that they give him to distribute. The campus stores pay 150 for a package of samples worth $2 or $3, then charge their customers about 290 for it. The eight or more items in a men's pack currently include Old Spice lotion, Gillette blades and Alka-Seltzer; the women's pack has, among other items, Pond's cream makeup and talcum, Colgate's Lustre-Creme shampoo and Grove Laboratories' NoDoz. On large campuses, bargain-happy undergrads have grabbed up as many as 8,000 one-to-a-customer packs...