Word: lotion
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...newest wrinkle in the $2.5 billion cosmetics business is a lotion that camouflages the creases in a woman's face. Last month Helene Curtis got a lead on the market by rushing out its Magic Secret lotion. This week Coty begins shipping LineAway. In May, RevIon will release Liqui-Lift; other unwrinklers will come soon after from Helena Rubinstein, Max Factor and Del Russo of Miami. In the boudoir-and on Wall Street-the lotions look like the biggest thing cosmetically since the royal-queen-bee-jelly fad depleted pocketbooks in the mid-1950s...
They do the smoothing job in about 15 minutes, and one application will cover up the crow's-feet for eight hours. A pat of water can reactivate it for an hour or two. But too much water sluices the lotion away-and many a woman will run the risk of getting all wrinkled in the course of a sudden spring shower...
...Manhattan's Plaza, Washington's Mayflower) into money-losing Child's Restaurants in 1956 to form Hotel Corp. of America, a move that enabled him to write off hotel profits against restaurant tax credits, used the same method to take Botany textiles into everything from suntan lotion to Mad magazine, sent profits soaring for both companies until the credits ran out, whereupon disenchanted stockholders last year cut his Hotel Corp. salary by $25,000 (to $75,000 as chairman), eased him out of Botany altogether; of a heart attack; in Palm Beach...
...past month Alberto-Culver has brought out three new products: a skin lotion, a shampoo concentrate and an aerosol antiseptic spray that hardens to form a "bandage." This week Alberto-Culver begins test-marketing its New Dawn hair-coloring shampoo for fading women and Mighty White toothpaste, with toy cutouts on the box, for the children's market. Launching products is costly, but markups on toiletries are so high that Alberto-Culver last year earned 68.1% on invested capital. Profits were $2,300,000. So far this year, sales are up 48% and profits...
...those who shave use an after-shave lotion, and 63% use an electric razor...