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...Methodist Layman Everett Mills Hosman, who has been training church ushers for about ten years, told an interdenominational meeting of church ushers in Memphis, Tenn. that "ushers can louse up the service or make it more worshipful." No good usher, said Hosman, uses strong after-shave lotion, wets his thumb when handing out bulletins, or grasps a lady around the waist or by the arm in showing her to her pew. Expert Hosman's advice on how to get people to sit up front: don't give out the bulletin right away, but use it as "bait...

Author: /time Magazine | Title: Religion: Words & Works | 5/31/1954 | See Source »

GILLETTE'S TONI division, which started the home-permanent fad, is expanding into cosmetics. First product will be a smear-proof lipstick called "Viv," which Toni will launch with a $5,000,000 ad campaign. Other products to follow: cleansing cream and hand lotion...

Author: /time Magazine | Title: Business: TIME CLOCK, may 31, 1954 | 5/31/1954 | See Source »

Immaculately clad, garlanded with some 20 campaign decorations, scented with shaving lotion, wearing a bright red cap and shadowed by a Moroccan orderly carrying riding crop and carbine, he seemed an improbable Cadet de Gascogne to be in Dienbienphu in command of a battle so crucial to the fate of so much and so many. But those who knew him had few misgivings. "Dienbienphu will be all right unless De Castries gets himself killed," said one last week. "He will get himself killed," added another, "or he'll come back a general...

Author: /time Magazine | Title: Foreign News: Soldier of France | 4/5/1954 | See Source »

...Those new detergents may be all right for dishes," warns pure (9944/100%), mild Ivory Soap on The Road of Life, "but your hands aren't made of china." Voting Doctor Malone, on the other hand, plugs a liquid dishwashing detergent: "Joy's lotion-soft suds feel so good on your hands." Ma Perkins suggests "Brand new Oxydol [with a] new detergent formula," to get clothes "whiter than sun-white." But according to The Guiding Light, "Duz does a wash like no detergent can-it's the soap in Duz that does it!" On Life Can Be Beautiful...

Author: /time Magazine | Title: SELLING: The Cleanup Man | 10/5/1953 | See Source »

...vegetables, then given a face treatment, pedicure, manicure, scalp treatment, shampoo and hairdo. But she candidly admits that most women can take care of their complexions with a couple of creams and ten minutes' daily attention. For her own skin she mainly uses a simple lotion, containing nothing but oils and herbs. It is the original cream which started her in business 50 years...

Author: /time Magazine | Title: COSMETICS: Beauty's Handmaiden | 1/26/1953 | See Source »

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