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...agencies argue their efforts give them insights that can benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
...Agencies are taking on a lot more risk than they are used to by launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency...
...other words, he's wrong a lot. But so are conventional economic forecasters, especially at the market turning points that can have the biggest impact on investors' portfolios. This is because, Prechter argues, standard economic models of financial markets depict prices as reflections - imperfect, perhaps, but still reflections - of true value. He believes instead that "waves of social mood are the driving factor" of both market moves and, to a certain extent, economic reality. He calls this approach socionomics, and he's doing what he can - his Georgia operation now includes a socionomics institute - to push it onto academic curriculums...
...brother Ian and his wife Tricia just had a son exactly Laszlo's age, but they also live in a tiny, rural town. And they're vegan. While there's nothing wrong with being vegan, it means they don't eat meat. And talk about being vegan a lot. Though I think Laszlo will like all the animals in the kingdom, I do not think he's going to want to live in a house with them. (See the 10 best iPhone apps for dads...
...considered my sister Lisa and her husband Mike for quite a while, since they live in a nice suburb in a homemade-soap-filled home and share a lot of our beliefs. But that guy watches an awful lot of gore movies, and he laughs at them. And they bicker a lot, and I'm defining bicker broadly enough to include discussions between opposing players in NBA games. Plus, they don't want kids, which is a big consideration when you're giving someone...