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...headline result: simpler is better (not to mention probably cheaper to produce). Participants in the study looked at 52% of ads that contained only text, 52% of ads that had images and text separately and 51% of sponsored links on search-engine pages. Ads that got a lot less attention included those that imposed text on top of images (people looked at just 35% of those) and ones that included animation (it might seem movement is attention-grabbing, but only 29% of these ads garnered a look...
...think it’s a really beautiful show.” Though the show was originally conceived in Victorian England, this particular production’s styling and costume will be decidedly more Elizabethan. “Shows get taken to the present a lot, and I thought it would be fun to take a show back.” Originally, the plan was to set the production in medieval times, but anachronisms such as a vicar getting married prevented that from becoming a plausible reality...
...diptych consisting of a portrait of the artist’s parents alongside a self-portrait.“It was my first big abstract endeavor,” says Escobedo of the diptych, which took about 50 hours to complete. “I was dealing with a lot of intense things with my family, so I wanted to work it out with this painting and try to figure out how I was handling it.” The diptych is a masterful amalgamation of abstract symbols used to represent the personalities of the artist and her parents...
...world’s most recognizable figures, Lil’ Wayne. Weezer takes a shot at dance-pop, using the cliché R&B babes and booze formula: “I gotta have Patron / I gotta have the beat / I gotta have a lot of pretty girls around me.” Lil’ Wayne puts the absurdity of the song best in his interlude: “Okay bitch it’s Weezer and it’s Weezy / upside-down MTV.” Musically, “Can’t Stop Partying...
...percent of the power from First Wind’s Stetson II farm near Danforth, Maine (scheduled to be fully operating by mid-2010), will add to Harvard’s greening efforts, which already include wind turbines on top of the Holyoke Center and Soldiers Field parking lot, along with new 500-kilowatt solar panels nearly two and a half football fields in length that will be put on a Harvard-owned building in Watertown, Mass. Even amidst budget cuts and endowment losses, Harvard’s continued commitment to lowering its greenhouse-gas emissions by 30 percent...