Word: loudermilk
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...Earthy Fashionista Linda Loudermilk 41, Los Angeles...
...designer is known for her tailored clothing made from sustainable fabrics, like soy- and corn-based fibers, but her "Luxury eco" collection is all about style. "I want to make it easy for a high-end client to walk in and know what lifestyle this is," says Loudermilk. "It's very outside of hippie and hemp." Her creations including organic silk--charmeuse gowns, men's bamboo suits and women's separates made from an antibacterial Japanese fabric called sasawashi are sold around the world at stores like Atrium in New York City and Villa Moda Lifestyle in Kuwait...
...BREAK After designing couture in Paris, Loudermilk returned to the U.S. to start a line of clothing that would help the environment and "do more than feed the female ego." She developed a high-end T shirt line made of organic cotton, which she sold in Europe. "People were really into what we were doing then," she says. "There was a real void in the market." She calls her customer a "metro-naturalist: someone who is artistic and urban, self-expressive and makes choices out of the norm...
DESIGN TOUCHSTONE Loudermilk credits the environment for influencing her punkish, rock-'n'-roll style and hopes her clothing will help people bond to the earth. "Nature has more edge than we can ever create," she says. "I want to help people feel a connection to it on a daily basis...
...Linda Loudermilk: Scarves knitted from recycled soda bottles? A skirt made from soybeans? It may seem that this Los Angeles-based designer gets her inspiration from the corner store, but her sensual, feminine gowns and unstructured suits made from sustainable materials such as bamboo-fiber tweed, organic denim and soy silk are anything but pedestrian...