Word: loudest
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...Loudest Notes. As long ago as the '30s, Negro musicians resented the "theft'' of swing by white combos. According to Pianist Mary Lou Williams, the Bop era of the '40s began when Thelonious Monk decided: "We're going to create something they can't steal, because they can't play it." But the real problems of Crow Jim emerged in the '505 with the big-money success of West Coast jazz under the leadership of Brubeck, Mulligan, Shorty Rogers and Shelly Manne-all of them white. The new jazz put more emphasis...
...grounds that today's customer is hungry for facts. In apparent proof of Ogilvy's contention, U.S. sales of Rolls-Royce cars doubled within three years after Ogilvy started running ads, with 21 paragraphs of text, under the headline: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock...
...Canaveral, and it worked perfectly each time. The future star of the Apollo Project, the Advanced Saturn (C5) has yet to take final shape, but its most critical segment, the great F-1 engine developed by North American Aviation, Inc., is familiar to thousands of startled Californians as the loudest inhabitant of their state...
...president of Owens-Illinois Glass, thinks that by 1970 throw-away bottles and cans will each get about 10% of the soft-drink business. How the public feels about bottles v. cans is hard to tell-obscured by the contradictory market surveys rolled out by the steelmakers and glassmakers. Loudest in favor of cans are supermarket operators, who find them easier to stack and are glad to be rid of the bother of taking back "empties." Small soft-drink bottlers, in general, prefer reusable glass-partly because they make less profit on canned drinks, and partly because they fear that...
...Brunswick Corp. of Chicago, largest commercial U.S. billiard equipment manufacturer, is determined to change all that, has produced some innovations aimed straight at Mom; e.g., tables have been contoured along Detroit lines with chrome doodads and two-tone coachwork. But the feature that will bring the loudest howls from Gleason and other reactionary cue sticklers is the new look of the table-topping: it now comes in blue, beige, tangerine and gold. Green? You could order it, too, if you want to be quaint...