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...still remember with admiration and the Algerians with bitterness. As Governor General of Morocco, his remedy for unrest was to propose the exile of Sultan Mohammed V. "Colonies are not made by virgins" was his motto. For years he had been the most stubborn opponent of all concessions, the loudest champion of the colonists' cherished contention that Algeria is a permanent part of France, the most violent critic of any suggestion of a separate status for Algeria...

Author: /time Magazine | Title: FRANCE: A Chance for Algeria | 9/10/1956 | See Source »

TACAN will be developed rapidly for military purposes. After it has been well tested by military use, its directional as well as its distance-measuring feature may be made available to civilians. Loudest objectors are owners of private aircraft, who feel that the military has loaded them with impossible electronic costs...

Author: /time Magazine | Title: Science: Hybrid VORTAC | 9/10/1956 | See Source »

...imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize the why-buy copy underneath. Black, blustering headlines are yielding to airy typography...

Author: /time Magazine | Title: Business: THE SOPHISTICATED SELL | 9/3/1956 | See Source »

...expected, Eisenhower drew the blackest headlines and the loudest cheers, not only because of the physical sacrifice he made to attend (see NATIONAL AFFAIRS) , but because without him, the conference could easily have been a sparsely attended failure. Newsmen, watching the convalescing U.S. President dutifully handle the formal niceties on the first day of the conference, quizzed Press Secretary James Hagerty about his boss's health. Hagerty's answer: "He's not completely recovered, but he wanted to make this trip and take part in these ceremonies...

Author: /time Magazine | Title: THE AMERICAS: Presidents at Work | 7/30/1956 | See Source »

...cacophonous cadences of a Gallicized rock-'n'-roll number named Dis-Moi Qu'Tu M'Aimes Rock (Tell Me That You Love Me Rock). Ostensibly written by a U.S. rock 'n' roller named Mig Bike, the song is actually the latest and loudest product of a reedy, bespectacled 24-year-old named Michel Legrand. Although the people who buy his records have only recently become aware that he exists, Composer-Conductor Legrand has in the last three years become one of the most successful popular musicians in France and a top seller on both...

Author: /time Magazine | Title: Music: Top Seller | 7/30/1956 | See Source »

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