Word: loudnesses
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...weighed the possibilities, considered the uncharted territory and then began to think the unthinkable. I clutched a copy of Zeppelin II. Was there really something beyond the long hair and loud guitars? Did all the vague lyrics really add up to anything? Could the last true bastion of cool be hiding beneath a cloak of lame...
...never explored beyond that, mostly because the kids in my neighborhood believed the words white and music to be antithetical. Occasionally someone like George Michael or 3rd Bass would get a pass. But when we thought of white music, we mostly thought of rock, which is to say loud guitar and long hair...
...billion industry of producing and marketing Bibles, CDs and other explicitly Christian products. Large corporations with Christian foundations--the Curves fitness chain, Chick-fil-A, Servicemaster--have quietly tucked religious principles in mission statements or employee guidelines. But the new breed of Christian entrepreneurs advertises its faith loud and clear, often in its names and logos. There are Christian banks, car dealerships, gyms, plumbers, financial planners, mortgage lenders, moving companies, building contractors and Internet-service providers. As more Christians hang their beliefs on their shingles, secular observers are raising concerns about the rights of consumers and employees. Some question...
This Is It! is the year-old brainchild of Irene Trammell, 39, an $80,000-a-year software saleswoman who walked into a loud, flashy gym one day and heard a voice telling her to start her own. She has marketed heavily to Christians with listings in the Shepherd's Guide and ads on a local Christian radio station. Gym membership has grown to 221, with each person paying $29 to $49 a month. While most members are Christian, Trammell insists her doors are open to those of other faiths--or no faith. She does, however, reserve the right...
...distinct advantage. When millionaire businessman and Cuban immigrant Aurelio Barreto III, 46, dreamed up a chain of mall stores selling cool Christian stuff for teens, even other Christians rolled their eyes. Undeterred, Barreto named his venture C28 (for Colossians 2:8) and has opened six stores since 2001. The loud music is Christian alt-rock, the graffiti on the floor is a blue cross and the toe rings say JESUS NEVER FAILS YOU. "When you walk in here, it's happy," says customer James Persinger, 19. Barreto admits he's not always happy contemplating the balance sheets: C28 has eaten...