Word: loudon
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...spends weekends during the summer in his white-brick mansion in a pine forest near Holland's Haarlem. Called Koekoeks Duin (Cuckoo's Dune) when Loudon bought it five years ago, it is hung with tapestries and paintings (among them a self-portrait of the young Rembrandt), stocked with old editions, and graced with an icebox liquor cabinet hidden behind a fake bookshelf (Loudon's drink: Scotch and soda). He is an excellent dancer, likes to golf (in the 90s), spent a week last winter skiing in Switzerland with his wife and two of his sons, Fred...
Policy Changes. John Hugo Loudon was a natural candidate for the Group's exclusive club. His grandfather was once Governor General of the Dutch East In dies, his uncle Holland's Foreign Minister in World War I. His father. Hugo Loudon, broke the family's civil service tradition to study civil engineering, became one of the early pioneers of Royal Dutch and later a managing director and chairman...
After a carefree youth traveling the Continent with his parents. Loudon studied law at Utrecht, and then, despite his father's urgings that he enter the diplomatic service, joined Shell. He spent 14 months in Venezuela, working on the rigs and derricks of Lake Maracaibo, and then returned to Holland to marry his college sweetheart, Marie van Tuyll, the slim, at tractive daughter of an aristocratic Dutch family. Reassigned to the U.S.. he worked in Boston, Houston (where his two oldest sons were born) and Los Angeles, gradually advancing in the Group's ranks...
Cricket Blues. Today Loudon rules over 250,000 employees spread throughout an empire that includes wells in 17 countries, 47 refineries, the world's biggest tanker fleet (551 ships), and interests in oil companies in 76 lands. The Group is - due in large part to his efforts - perhaps the most international group in the business world. At the last budget meeting a Swiss reported on manufacturing, a Frenchman on marketing, an American on finance, a Dutchman on exploration and production. The coordinator (a favorite Shell title) was British. Before the war the Group hired only a few foreigners...
...Loudon anticipated the nationalistic pressures of the postwar era, began pushing for more local nationals in executive spots, and has since turned company policy completely around. The company spends about $7,400,000 a year to develop promising talent in the countries where it operates. It has 60 young executives of 27 nationalities working around the world, frequently cross-posts them (a Filipino to Lebanon, a Moroccan to Indonesia). To help its Middle East salesmen describe their products, it hired Lebanese Poet George Silisty to devise a dictionary of new Arabic terms to suit the modern petroleum industry...