Word: louella
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Dates: during 1930-1939
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Hollywood Hotel (Warner Brothers), is the name of a venerable, no longer pretentious Hollywood hostelry. It is much more widely known, however, as the name of Campbell Soup's weekly radio program in which cinema stars are chattily introduced by No. i Hearst Movie Columnist Louella O. Parsons. The column has national circulation, so in return for mention in the Parsons' jottings, even though their inaccuracy is celebrated, Hollywood obediently sits up and begs. Broadcaster Parsons can get actors on the Campbell hour for nothing, whereas other radio programs lay out large sums for screen names. In return...
BARTLETT'S FAMILIAR QUOTATIONS - Edited by Christopher Morley & Louella D. Everett-Little, Brown...
...Universal operated always in the red, International News Service had inched into the black in 1935, doubled its list of clients to over 700 papers, mostly evening. The merger makes I. N. S. a 24-hour-service and gives it such feature writers as Damon Runyon, Bugs Baer and Louella Parsons...
That grand picture of Clark Gable on your front cover (TIME, Aug. 31) was a real treat. And the very revealing article on radio programs in general, and the Hollywood hours in particular, was most interesting. The fact that Louella Parsons is in cahoots with Hearst is all many people will .want to know about her. The Parsons' introductions, gushy and mealymouthed, are thorns in an otherwise enjoyable bowl of soup. How different from those of De Mille, Hughes and the informal Mr. Crosby...
Gossip. Even a Hollywood Gossip, Hearst's Louella 0. Parsons, landed herself in the big radio money two years ago as guiding spirit of Campbell Soup's "Hol-lywood Hotel." Beside this weekly program, the soup-makers present an annual Yuletide broadcast in which Actor Lionel Barrymore (fora reputed $1,250) wheezes, growls, grunts and snuffles his way through the part of Scrooge in a dramatization of Dickens' Christmas Carol. Last week's "Hollywood Hotel" offered an adaption of Dadsworth with Walter Huston and Ruth Chatterton. Next week: Norma Shearer as Juliet, to a radio Romeo...