Word: louella
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With the uncanny prescience of the born reporter, Lolly was there when it happened-well, almost. From Rome last week, junketing Hollywood Columnist Louella O. Parsons cabled a gushing lead to the Hearstpapers: "Wouldn't you know that I'd be within two blocks of the scene at the very time Angelo* Pallante attempted to kill Palmiro Togliatti, the most dangerous Communist in Italy!" Louella's story: she and Actress Merle Oberon were on a shopping expedition when the attempted assassination took place. The tragic result: "Neither of us was able to finish the buying of gifts...
...Louella Parsons, whose program follows Winchell's on the air, is also sponsored by Jergens...
...three types: 1) a wife's (or husband's, or sister's, or laundress') eye view of how the popular favorite "really lives"; 2) the shopgirl-to-star Cinderella story; 3) discreet gossip-usually handled (for up to $1,000 a story) by Hedda Hopper, Louella Parsons, Sidney Skolsky or some other expert big enough to flout studio censorship...
Pressagents live for your column, Everyone's hustling you. Oh, how we love you, Louella, And your goo newspapers...
Newsboys dashed in among the tables, hawking fresh "editions" of the Examiner with screamlines: LOUELLA SURROUNDED! FILM LEADERS IN TRIBUTE TO Miss PARSONS. About midnight, the preliminaries over, the guests settled down to watch the entertainment (Dinah Shore, Edgar Bergen, Eddie Cantor...