Word: louella
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...same higher up. Lolly Parsons can reach any studio executive in Hollywood within five minutes. The rumor that the great stars consult her before conceiving a child may be one of many malicious exaggerations. But it is the sort of poetic license that characterizes a legendary career. Louella Parsons may not have the biggest circulation of any syndicated film columnist. Erskine Johnson, Robbin Coons and Lolly's famed rival Hedda Hopper, all probably outcirculate her. But she gets a minimum 2,000 fan letters a week, and in lush seasons 5,000. Her batting average on scoops...
...Lose. When Louella goes to the races, she makes sure of a happy afternoon by betting on every horse that starts. At her generous buffets she never bothers to fill her own plate, but wanders among her guests, helping herself from anybody's plate that comes handy. In gossip-gathering she uses the same techniques. The men who run the studios and hand out the jobs read her faithfully and as faithfully react. (One screen writer who managed to get mentioned three times in Louella's column found himself abruptly raised from $500 a week...
Held His Head On. Docky is a pleasure-loving, truculent, curly-haired Irish urologist. Louella married him 15 years ago, shortly after he dived into the Bimini Baths on Vermont Avenue when they had no water in them, broke his neck but saved his life by holding his own head in place until another doctor came. Today Docky is head studio physician at 20th Century...
Together, at parties, Louella and Docky are laughable only to the heartless. Seldom have two middleaged, unbeautiful people been more recklessly, conspicuously in love. A few drinks among friends, and they are necking like high-school kids. Their relationship is a firecracker-chain of enthusiasms which would exhaust less magnificent mortals. For Dr. Martin, until malaria (contracted in Australia) returned him from the Army last spring, was one of the most happily energetic men in a community unexcelled, in certain fields, for tirelessness. And Louella, in giddiness as in gossip, is a mighty fortress...
Extracurricular Activities. "After half a century on this earth (which is all I intend to admit to . . .)," Louella Parsons has accomplished and earned as much as ten ordinary women. Besides her salary from Hearst, an estimated $750-$1,000 a week, she has been in a position to do nicely on the side, with Hearst getting one-third of the take. Radio used to bring her as high as $2,500 a week until the Screen Actors' Guild, thanks to James Cagney, made it impossible for stars to appear on Louella's programs with no reward other than...