Word: louella
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When Hollywood's world-famed Gossip Columnist Louella O. (for Oettinger) Parsons (from her first husband) turned authoress and brought forth her autobiography, The Gay Illiterate (Doubleday. Doran; $2), her wise publishers jumped their publication date and rushed a few carloads of the remarkable volume to Hollywood's bookstores in time for the Christmas rout. The book sold like...
...agent who values his professional life dials Crestview 1-4222, the Beverly Hills home and office of Columnist Parsons. However long it takes, he clings to the phone like a limpet until he gets through to her, for he must show his good faith. If he doesn't, Louella may take Borgia vengeance...
...ever keeps score; Hearst covers the court only to arm's length each way and it is taken for granted that the ball must be hit within his reach.) Birthday dinner guests were Marion Davies, four Hearst sons and their wives, a handful of Hearst publishers, Movie Columnist Louella Parsons, ex-Georgian Prince David Mdivani, Film Actor Arthur (Dogwood Bumstead) Lake, several others. They nibbled a red and white cake (16 candles...
Obvious, corny, overdrawn, melodramatic as The Outlaw is, it may do business. The critics hedged their bets a little: they know that many a bad picture has been profitable. But of the critics who saw the first showing, only one (Hearstpapers' Louella Parsons) thought it good. The general impression was that Red, the horse, stole all the honors...
...queen-Hearst Gossip Columnist Louella Parsons-is not exactly dead. But her whims no longer command Hollywood. She still has 17,000,000 newspaper circulation, according to Hearst's I.N.S., through "several hundred outlets." But at one stride Hedda had reached a circulation of 5,750,000 daily (7,500,000 Sunday) through only 27 papers...