Word: louisan
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Dates: during 1960-1969
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...these royalty riches was laid in 1881 when Dr. Joseph Joshua Lawrence, a St. Louis physician who worked out the secret formula for Listerine, decided to retire. The canny doctor sold his formula for Listerine and, four years later, for another remedy called Lithiated Hydrangea, to fellow St. Louisan Jordan W. Lambert. In the deal, Lawrence got a royalty for each gross (144 bottles) of Listerine that was first set at $20; this was later scaled down to $6 on sales of either preparation. Lithiated Hydrangea has disappeared-but Listerine sales spiraled after Lambert's son made halitosis...
...TIME, all three of the top team are former newspapermen. Roy Alexander, a graduate of St. Louis University ('18), was assistant city editor of the St. Louis Post-Dispatch before he joined TIME in 1939. Harvardman ('32, president of the Crimson) Otto Fuerbringer, a native St. Louisan, was a reporter, political writer and art columnist on the Post-Dispatch before he came to TIME in 1942. Tom Griffith, a graduate of the University of Washington ('36) and Harvard Nieman Fellow, was on the staff of the Seattle Times for six years as a reporter and assistant city...