Word: louisans
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...these royalty riches was laid in 1881 when Dr. Joseph Joshua Lawrence, a St. Louis physician who worked out the secret formula for Listerine, decided to retire. The canny doctor sold his formula for Listerine and, four years later, for another remedy called Lithiated Hydrangea, to fellow St. Louisan Jordan W. Lambert. In the deal, Lawrence got a royalty for each gross (144 bottles) of Listerine that was first set at $20; this was later scaled down to $6 on sales of either preparation. Lithiated Hydrangea has disappeared-but Listerine sales spiraled after Lambert's son made halitosis...
...TIME, all three of the top team are former newspapermen. Roy Alexander, a graduate of St. Louis University ('18), was assistant city editor of the St. Louis Post-Dispatch before he joined TIME in 1939. Harvardman ('32, president of the Crimson) Otto Fuerbringer, a native St. Louisan, was a reporter, political writer and art columnist on the Post-Dispatch before he came to TIME in 1942. Tom Griffith, a graduate of the University of Washington ('36) and Harvard Nieman Fellow, was on the staff of the Seattle Times for six years as a reporter and assistant city...
...Louis also had a hidden asset: a man named Raymond Roche Tucker. Fourth-generation St. Louisan Ray Tucker, now 60, was raised on the staid, comfortably middle-class South Side, attended both public and parochial schools, scholarshiped his way through St. Louis University ('17). Set on a teaching career, he went on to Washington University for a B.S. in mechanical engineering, got it in 1920, was rewarded with a post on the engineering faculty...
...Answered the new city editor frostily: "From now on, Harry, it's Mr. Bovard." (From that day on, he was addressed only as "Mr. Bovard.") Austere and coldly impersonal, he stood behind his staff as solidly as he expected them to stand behind their work. When a St. Louisan called to complain about a reporter's story, Bovard cut him off with: "I have never had the pleasure of meeting you. I do know [my reporter...
...eyes popped as I first glanced at the April 28 TIME and spotted Eddie Stanky in a St. Louis Cardinal cap on the cover! As a former St. Louisan and an avid Cardinal fan, I appreciated your fine article on "The Brat" Stanky. Let's hope he'll be the spark that will ignite the gas in the Gashouse...