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Word: louise (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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"Love Your Work." August Anheuser Busch Jr., fourth in a 90-year family line to head the brewery, does not fear this competition; he thrives on it. Trim (5 ft. 10 in., 164 lbs.), greying, hard as an oaken keg at 56, Gussief Busch operates on a simple formula: "Work...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

Two years ago, Busch scored his biggest advertising coup by buying the St. Louis Cardinals baseball team when the Cardinals' owner, Fred Saigh, was jailed for income-tax evasion. Ostensibly, Busch bought the Cardinals to save them for St. Louis. But he makes no bones about the fact that...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

The Family. In his zest, his super-salesmanship, his devotion to beer, Gussie Busch follows in the well-marked footsteps of his beer-baron ancestors. The brewery is still controlled by the founding families. Together with St. Louis' Anheuser family, the Busch clan owns 65% of Anheuser-Busch'...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

More than anyone in the family, Gussie Busch is like Adolphus Busch, the son of a prosperous Mainz, Germany wine merchant, who emigrated to the U.S. in 1857. Settling in St. Louis, Adolphus Busch got into the brewing business by marriage. In 1861 he married the 17-year-old daughter...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

A good salesman, with training in chemistry and physics, Adolphus Busch increased the brewery's annual production from a trickle to 25,000 bbls. within eight years. He also began brewing Budweiser after a tour of Europe. According to the apocryphal story, Adolphus got the secret formula of the...

Author: /time Magazine | Title: CORPORATIONS: The Baron of Beer | 7/11/1955 | See Source »

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