Word: lousignont
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...does the average American diner really care? The Hartman Group, a Bellevue, Wash., consultancy, has found that although a majority of consumers have heard about trans fats--mainly because of Joseph's Oreo lawsuit--only about 14% are likely to actively avoid them. Charlie Lousignont, an executive at Fazoli's restaurant chain, based in Lexington, Ky., which cut trans fats from most of its menu last April, points out that consumers tend to make choices based on taste, not virtue. "The ultimate food product," he says, "is low in calories, carbohydrates and sodium and has no trans fats. That leaves...
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