Word: loved
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Dates: during 1970-1979
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...every holiday belongs a certain genre of literature, designed to express a certain sentiment to those we love, or to those institutions we are afraid to lay as under...
...anyone who has read his way along our nation's highways knows, Hallmark Invented Love. Now I don't doubt that a big greeting card corporation invented love--hell, it's general knowledge that Sears Roebuck invented Christmas and that A&P invented the Puritan Work Ethic we are all so thankful for. Despite these precedents, however, I suspect Hallmark has a prurient interest in this thing it calls LOVE...
...What is LOVE anyway? Can love really be defined in terms of never having to say you're horny? If I expressed these sentiments to my mother, could she truly love me anymore...
Maybe some Eric Segal-type could answer these questions better than I. Anybody who can generate LOVE between a preppie hockey jock and a poor, nearsighted music major of Italian extraction, must know more about LOVE than I do--or like Hallmark, how to get more bucks for the bang...
Having no expert to call on (they must all be out LOVING today) I'll just hazard my own guess: Hallmark's LOVE was conceived on a Manhattan subway car by a fat, bald, 35-year-old greeting card writer with thick glasses, a perspiring brow, a poster of Cheryl Tiegs on his closet door and a conscience burdened by the same aboriginal sins Alexander Portnoy complained about. In other words, the Grinch may have stolen Christmas, but somebody is trying to pervert Valentine...