Word: lovelornist
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Dates: during 1950-1959
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...fresh breeze through the Chronicle's fogbound pages to suave Scott Newhall, also a member of a leading San Francisco family. As executive editor, Newhall scrapped the Chronicle's old makeup of sober type marching row on row for a blaze of bold, black headlines, launched syndicated Lovelornist Abigail Van Buren (TIME, Jan. 20, 1957), assembled a cast of 20 home-town columnists. "International news," declares Thieriot, "is not what people want to read at breakfast...
With her "vignettes on life and love" now sprinkled over NBC's weekend Monitor, Marlene Dietrich has become radio's newest lovelornist. Meeting newsmen in Manhattan, she offered some samples of her new specialty, e.g., Marlene, who was married at 19, thinks today's "teenagers should not marry because they don't have enough experience." She also explained that she has steadily rebuffed all approaches from TV because "overexposure in any way is bad." Why does she keep going back to Las Vegas? "Money [$30,000 a week]." How does she manage to go on looking...
...office. Mrs. Morton ("Popo") Phillips announced that the paper's advice-to-the-lovelorn column had gone from drab to worse. "Why." she protested prettily, "I know I could do better myself." Editor Arnold suggested that she try, handed his visitor a six-week sheaf of columns by Lovelornist Molly Mayfield...
...some 80 U.S. newspapers, from New York's garter-snapping Daily Mirror (circ. 842,023) to the sobersided Portland Oregonian (181,910), only a dozen fewer syndicate clients than carry sister Ann Landers, whose real name is Mrs. Jules ("Eppie") Lederer. This makes Abby the fourth-ranking U.S. lovelornist, after Dorothy Dix, Mary Haworth and Ann Landers...