Word: loveman
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HARRAH'S Gary Loveman...
...will soon be the highest roller in the gaming industry--but Gary Loveman, 44, is already the unlikeliest. Only several years ago, Loveman was a professor at Harvard Business School, specializing in the service economy. Now he's applying some of those theories about retail and customer loyalty to Harrah's Entertainment, which, after last week's $9.25 billion--including debt--deal for Caesars Entertainment is consummated, will cement its position as the world's biggest casino operator...
With a Ph.D. in economics, Loveman knows how to use data to learn more than anybody else about his customers. Instead of catering to big spenders, he has focused Harrah's on the small-time, frequent gamblers who come to play the slots at his many riverboat and Indian casinos around the U.S. He's betting that he can draw many of those people to his newly acquired properties on the Strip. Loveman still commutes to Vegas from Boston, and he doesn't care much for gambling himself. But, as he put it recently, "I love what I'm doing...
...Loveman, the precise future of his journey leading a gaming empire is still unclear...
...spokesperson for Harrah’s said Loveman could not be reached for comment because he was in board meetings...