Word: lovin
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Dates: during 1960-1969
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...going to bed with a woman. Whether in high school or in a San Francisco hippie joint, someone is always splatting an egg in Jimmy's face, which he wipes off with a resilient smile or a song supplied in bouncy measure by John Sebastian of The Lovin' Spoonful...
Pillsbury Co., a firm of flour power, has a message of love. To millions of housewives, it preaches that the way to express affection for husband and chil dren is to bake them a cake. Its ads pro claim that "Nothin' Says Lovin' Like Something from the Oven, and Pillsbury Says It Best." This somewhat sac -charine slogan helps to boost sales. In the fiscal year ending last May, they rose to a record $526 million, and prof its increased 7.4% to $13 million. This year the Minneapolis-based company anticipates an earnings gain of 10%, which...
Other ventures are more down to earth. Pillsbury has gone into the broiler field (cutup chickens), and has begun to market dehydrated cake mixes. Unlike the conventional powdered mixes, they contain all the necessary ingredients thoroughly mixed into a "batter," and the lovin' housewife has only to add water and eggs. Last year the company acquired the nationally franchised chain of Burger King diners. That move capitalized on a number of trends: the nation's increasing mobility and affluence, the fast growth of roadside restaurants and the rapid expansion of franchising. Pillsbury estimates that Americans spend $22 billion...
...will soon open its own permanent ballroom in the East Village. The five-man band has a driving, express-train beat, and a sharp and shimmering harmony, and a high voltage singer named Sheila. Their sound is all their own, but there are some familiar touches of The Lovin' Spoonful (Grew Up All Wrong) and Jefferson Airplane (Banana Split). In Banana Split, two electronic zaps project the listener, as through a time warp, into a liquid Eden of tinkling bells and clicking percussion. The Group Image calls it the Twinkie Zone, and it's a pretty good place...
...peel down to shirtsleeves. His mellow bari tone has a countrified accent that, no matter where he is, seems to come from somewhere else. And most of his 130 songs are plaints of a latter-day drifter. "Movin' is my stock in trade," he sings in For Lovin' Me. In Early Morning Rain, broke and marooned in an airport far from home, he sees a "big 707" on the runway...