Word: lovin
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Dates: during 2010-2019
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...figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill...
...Erika M. Lovin '11, a social chair on the Pfoho HoCo, was responsible for the idea of a trivia challenge as an effort to foster community in the Quad...