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Still, could a commercial break in the middle of Big Love, HBO's critically acclaimed hour-long series, increase a viewer's intensity after the break ("Yes, it's back!"), thereby improving the overall experience? And what do these findings mean for the advertising industry? Will under-35 viewers, the catnip demographic for most sponsors, start ditching the DVRs so they can absorb the ads? "I'd imagine that advertisers might smile and pat themselves on the back for this," says Nelson, the report's lead author. "But it's not going to lead people to keep commercials in their...

Author: /time Magazine | Title: Do TV Commercials Make You Happier? | 2/26/2009 | See Source »

...Kraft's project too. The source of the plans for Peter's aerocycle is a do-it-yourself magazine called Impractical Craftsman--an inspired title for the age of armchair American ingenuity and, not incidentally, a nifty description of a fiction writer. On paper, a novel about hope, nostalgia, love, disillusionment, pataphysics and the science of lift might seem like a hopelessly overdetermined bucket of bolts, an aerodynamic impossibility. But Kraft's affectionately satirical, buoyant language makes Flying soar...

Author: /time Magazine | Title: Eric Kraft's 'Flying' | 2/26/2009 | See Source »

Taste is a disappearing commodity. Today a Russian oligarch or a Park Avenue hedge-fund manager might still have the bucks to buy Saint Laurent's Matisse, but the real investment is in something far scarcer: Saint Laurent's eye, his love of beauty and mannerisms and the exotic dream world within which he lived. As Christie's Giovanna Bertazzoni said of the viewing, which was open to the public, "it gives ordinary people the experience of what it might be like to actually own works of this quality." Perhaps the greatest and last gesture of good taste came from...

Author: /time Magazine | Title: The Moment | 2/26/2009 | See Source »

...LOVE GURU wins worst-picture-of-the-year prize. M. Night Shyamalan loses last chance to win award of any kind...

Author: /time Magazine | Title: Pop Chart | 2/26/2009 | See Source »

Having set the bar high, U2 gradually limbos underneath it. The trouble begins with "Magnificent," another catchy, thunderous love song out of the recent U2 playbook. At least it seems that way until the arrival of the portentous line "I was born to sing for you/ I didn't have a choice but to lift you up/ And sing whatever song you wanted me to." Delivered with an ambivalent growl by one of the most famous men in the world - one who got that way by being a singer of songs and lifter of souls - it suddenly sounds less like...

Author: /time Magazine | Title: U2's Unsatisfied — and Unsatisfying — New Album | 2/26/2009 | See Source »

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