Word: low-cost
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...challenging the high fares in the majors' "fortress hubs." Before ValuJet resumed service between Atlanta and Dallas-Fort Worth in April, a round-trip ticket cost $490; subsequently, the price dropped to $138. Flying into an "alternative city" served by many discount carriers can also shave dollars. A round trip between San Diego, Calif., and Washington costs $564, but flying into Baltimore, Md., instead, a route now covered by Southwest, costs $268. "The low-cost carriers are driving the big guys crazy in cities where there was no competition," says Parsons. This will continue--assuming the discounters can survive...
...well-timed legal offensive designed to exploit the growing controversy over renewal of China's most-favored-nation (MFN) trading status, which lowers U.S. tariffs on Chinese imports. President Clinton supports the measure, but opponents, who include religious and human-rights activists as well as industries fearful of low-cost Chinese competition, plan to make Beijing's alleged transgressions their Exhibit A. Referring to the ballooning $40 billion U.S. trade deficit with China, Gary Bauer, head of the right-wing Family Research Council, says, "The Chinese government needs our market, not the other way around...
Implemented in the 1970s, rent control helped provide low-cost housing to residents in Cambridge, Boston and Brookline. Detractors, including many area landlords, claimed the program was rife with abuse, even citing then-Mayor Kenneth E. Reeves '72 as an example of a rent-control tenant who did not need any protection...
Enron is also running up its own electric bill: the Houston company is paying $3.2 billion to acquire Oregon's Portland General Electric Co. in a deal that will give Enron access to low-cost hydroelectric power, 650,000 customers and an opportunity to go to school on retail operations...
Perhaps the most intriguing character to ID is Andy Caspar, the 26-year-old protagonist whose exit interview ("You understand that your memory ... is also the property of Omega Logic?") opens the book. His tireless idealism is the catalyst that creates the low-cost alternative to Omega's overpriced computers. In the end, Omega is forced to hire Caspar back to lead the company's Internet effort. Does the name of Apple co-founder Steve Jobs--whose public grudge against his old firm disappeared as soon as he was rehired to provide Apple with a badly needed Internet-friendly operating...