Word: low-cost
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...LONG HAVE WESTERN RANCHERS benefited from their low-cost rental of federal lands. But when the Federal Government puts restrictions on the use of this economic advantage, the ranchers have the audacity to moan and groan. If these Westerners wish to have "rights of use" to this land, let them pay the market price. Then they will be in a better position to negotiate terms with the Federal Government. All things have their price. RUSSELL A. MACCACHRAN, Boulder, Colorado
...doing precisely what he was hired to do. Shortly after taking over, Spindler brought costs under control by laying off 2,100 of Apple's 13,000 employees. He broke with tradition by licensing Apple technology to outside firms that have begun manufacturing a wave of low-cost Apple clones, which could help the company by attracting cost-conscious buyers and increasing market share. And last year he began shifting production to the new Power Macintosh line of computers, a tricky task that involves switching over to new suppliers and parts while phasing out old inventory. The technical press loved...
...greater choice of medical plans, beyond traditional fee-for-service care and HMOS. Patients could direct government payments to provider-sponsored networks; or to plans created by large organizations like the AFL-CIO for their members; or to private insurance plans. In fact, if patients were to buy low-cost insurance that offered only catastrophic protection, the Republicans would allow them to bank the difference between their insurance premium and the average Medicare payment...
...military's microsensors and omniscient rows of video monitors may be expensive, but much of the technology needed to attack information systems is low-cost (a computer, a modem), widely available (a willing hacker) and just as efficient (one phone call). "It's the great equalizer," says futurist Alvin Toffler. "You don't have to be big and rich to apply the kind of judo you need in information warfare. That's why poor countries are going to go for this faster than technologically advanced countries." An infowarrior could be anyone in the checkout line at the local computer store...
...potential for low-cost and bloodless resolution of conflicts brings with it other problems. Army chaplains recently met to consider the moral implications of cyberwar--fearing, for example, that in lightning-quick electronic attacks, an enemy that wanted to surrender would never have the chance. Treaties may have to be rewritten before chemicals are used to tag enemy soldiers for aerial sensors or biological agents are deployed to eat electronics. Knocking out a stock exchange may seem attractive at first glance, but Washington is reluctant to engage in financial fiddling for the same reason it avoids assassination of foreign leaders...