Word: low-cost
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...special area for fun making on the outskirts of Saigon. All patrons, G.I. and Vietnamese alike, would pay an admission charge directly to the government, which would license all cabarets and girls. As Que conceives it, the proceeds could be used for another kind of social project: building low-cost housing for refugees displaced...
Electric Cars. Mooney's present 4.8% share of the light-aircraft market comes on the strength of three models, all of them relatively low-cost ($18,430 to $23,345) offshoots of the Mark 21. Encouraged by the company's rapid growth-over the past five years, annual sales have almost tripled, to $15.2 million-Rachal merged last month with Alon, Inc., a Kansas manufacturer of training aircraft. Moving into the twin-engine field, he has contracted to build a 300-m.p.h. turboprop executive plane designed by Japan's Mitsubishi Heavy Industries Ltd. And next year...
...Elysees-and try to recoup the bank's crippling losses with their future profits. As a $1,000,000-plus financial consultant, Kidder, Peabody hopes to raise $30 million to develop these and other Intra-owned properties like Baalbek Studios, which is building motion picture sound stages in low-cost Lebanon with the expectation of luring movie makers from Italy, where production costs have been steadily rising...
Plugging Fun City. Business and cities have also joined the promotion campaign, putting the stress on low-cost travel. Continental Trailways and Greyhound advertise 99 days of unlimited travel for only $99, while 14 airlines sell touring fares to attract foreigners. TWA and Pan Am are forever squiring travel editors across the oceans, and a recent group was wined, dined and toured through Chicago. Most wrote glowing reports for their home papers. Meanwhile, New York City, through which flows 80% of the nation's foreign visitors, sent Summer Festival Queen Nancy Davison overseas for six weeks with the express...
Mouth-Watering & Delicious. The two firms are happy to make these semiannual sacrifices because no product on earth can give more tone and prestige to department stores that usually boast of their low-price bargains. A few expensive shops in half a dozen U.S. cities sell a tiny number of custom-fitted Paris interpretations at extremely high prices; cheaper concerns turn out low-cost copies in nonoriginal fabrics. Ohrbach's and Alexander's win their acclaim by making large numbers of line-for-line copies in the original fabric at a price not entirely out of reach...