Word: low-cost
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Aluminium comfortably skims tariff barriers because it is a low-cost producer, benefiting from Canada's lower-wage labor, devalued dollar and abundance of cheap electric power. Harnessing the remote Saguenay River, Aluminium cut into the trackless wilds of northern Quebec to build the dams that now power the smelter at Arvida (a contraction of Arthur Vining Davis). For the still bigger Kitimat power project in British Columbia, it carved a ten-mile tunnel into a mountain, created a waterfall 16 times as high as Niagara Falls and built a smelter with an awesome annual capacity...
...students hard-pressed by mounting expenses (watch for a possible tuition rise in 1964-65) Dudley offers 103 low-cost residencies. Sixteen men live on the fifth floor of Apley Court (16 Holyoke St.) at $185 per term; 44 men save $450 to $500 a year living in the co-operatives at 3 Sacramento St. and 1705 Mass. Ave.; and 43 men live in four entries of Wigglesworth Hall (H-K) and are relieved from paying the full board charge as are the residents of Apley Court...
Leighton has persisted in maintaining the special role of Dudley in Harvard's housing system, and points to both the intangible values of Dudley's flexibility and variety and the very tangible savings in cost it passes on to students through low-cost rooms and the co-operatives. This year Leighton, who is retiring after 40 years as a Harvard administrator, will be succeeded by Thomas E. Crooks '49, dean of special students and director of the summer school...
...Middlebury, Conn., proudly boasts that one of its Timex watches recently swallowed by a Texas farmer's cow ran as good as new when the farmer retrieved it. Like the cow, U.S. jewelers know how it feels to swallow Timex. At first they opposed carrying Timex's low-cost, low-profit watches, but Timex is now the nation's fastest-selling timepiece. Since the first Timex was sold twelve years ago, Americans have bought 50 million of them and U.S. Time has become the world's largest watchmaker (1962 sales: $74.5 million). Last year...
Outclassed by foreign camera makers and outresearched in one important area by Polaroid. Kodak is counterattacking by stressing its own low-cost convenience. Of course, admits President Vaughn, "holding prices down means cutting the finishing costs and the handwork on cameras.'' It also means invading the competitors' home grounds abroad, where Kodak sold more than $325 million in cameras and film last year and will invest $27½ million in capital expansion and modernization this year. "If you can get a Frenchman to drink Coca-Cola," says Vaughn optimistically, "it won't be long before...