Word: low-cost
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Thirty years ago, Rubber Baron Harvey Firestone made an agonizing reappraisal of his business, reached a decision: for the first time since he founded the Firestone Tire & Rubber Co. in 1900, he would have to make a low-cost tire. The best way to sell it and still uphold the firm's reputation for quality was with an institutional-type show of good music-which his wife Idabelle adored. So on Monday night, Dec. 3, 1928, The Voice of Firestone crackled out over 41 stations of the NBC network, between Physical Culture Prince and The A. & P. Gypsies. Unlike...
...Low-cost accommodations are now available to Harvard and Radcliffe faculty and students for a flight to Europe this summer, Stephen Salomon '58 has announced. Salomon has chartered a Flying Tigers Super G Constellation with seating space for 114 passengers...
...ships for only $150 per d.w.t. (v. nearly $300 in the U.S.), he signed a lease on the old Imperial Japanese Navy shipyard in Kure in 1951 that runs to 1961, can be renewed to 1966. To fuel his fleet of more than 40 ships, which he sails with low-cost West Indian crews under the Liberian flag, Ludwig is building a 70,000-bbl.-a-day day refinery in Panama, also has a 1,000,000-acre Venezuelan ranch whose 10,000 head of cattle may soon supply his ships with meat...
Founded and operated for a seemingly infinite variety of reasons, ranging from royal good fellowship, to mutual financial benefit (low-cost insurance), to generously financed works of public good will,† the nation's 248 major fraternal orders (125,861 local chapters) have shared as never before in the golden bounty of U.S. prosperity. Since 1947, overall membership in the Masonic order, biggest U.S. fraternity, has climbed 10% to 4,000,000; the Benevolent and Protective Order of Elks, second largest, reports a husky 25% gain in new dues-paying brethren to a total of 1,200,000. From...
WEST GERMAN INFLATION will be eased by 25% tariff cut designed to spur import of low-cost foreign goods, trim West Germany's $4.95 billion gold and foreign-exchange reserves, which are mounting at rate of $1 billion a year. To tighten domestic money supply the Bank Deutscher Laender (the government's central bank) will also lend $100 million to World Bank at terms of from one to three years at 4¼% interest...