Word: low-cost
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...most Iraqis had, as the hawks predicted, embraced U.S. soldiers as liberators; if the number of U.S. troops required there had been low and the duration of their stay short; and if the Iraq war had been a relatively low-cost affair it's likely that nobody would even be asking questions about the evidence against Saddam. Unfortunately, the hawks' postwar scenarios have proved hopelessly na?ve. Which could mean the revisiting of prewar intelligence has only just begun...
...Internet appliance" is a buzz word that's been in bad odor since the demise of 3Com's ill-fated Audrey counter-top device. But the idea of a thin little computer that's good only for surfing the Web refuses to die. Now there's a new, low-cost surfing machine on the block, the Prismiq MediaPlayer ($250). More than just a Web browser that grabs news and weather reports from the Internet, this book-size gadget can also pull any songs, photos or videos that you've got stored on your PC's hard drive and play them...
Hawkins' response: the Handspring Treo line of handhelds with a cell phone built in. The devices were critically acclaimed, but as Dubinsky says, Handspring "didn't have the marketing muscle to tell people." The firm lost $92 million in 2002; Palm, by then focused on its low-cost Zire models, lost $82 million. Suddenly, a cost-cutting marriage looked attractive...
...spoken to him about the concept. "He can say, 'This isn't my deal.' But he's interested." Gore has been exploring and encouraging several types of possibilities in recent months, and consulting closely with Joel Hyatt, the founder of Hyatt Legal Services, a nationwide chain of low-cost, storefront legal clinics. (Hyatt ran for Senate from Ohio in 1994, unsuccessfully seeking the seat that was vacated by the retirement of his father-in-law, Howard Metzenbaum.) One entertainment industry source who met with Gore and Hyatt earlier this year said that, at that time, part of what they envisioned...
...niche carriers are also nimbler. When US Airways made the surprising move after 9/11 to shut down MetroJet, its low-cost subsidiary based at Baltimore/Washington International Airport, AirTran, with headquarters in Orlando, Fla., moved into that airport within weeks. It has now built a successful mini-hub there, with 22 flights a day. The low fares have been a boon to these once obscure airports: Midway Airport in Chicago--which is served by AirTran, ATA, Frontier and Southwest--now offers 22% of all U.S. flights from Chicago, up from 14% in 1997. And while many major carriers have cut flights...