Word: low-cost
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Passengers stranded on less popular routes not served by discounters will probably have their wallets hit especially hard. But as low-cost airlines like Southwest and JetBlue go after one another, certain direct fares should fall. Just last month JetBlue announced service from Long Beach to Oakland, Calif., starting at $19 each way, a price that Southwest matched in 48 hours...
...appears set to merge Buzz and Basiq Air, its Amsterdam-based budget brand, in order to cut costs and streamline management. In retrospect, British Airways' exit from the low-cost business last year - when it sold Go to venture capital firm 3i for 3158 million, only to see Go be sold again to easyJet for almost four times the price - looks short-sighted indeed...
Some analysts figure the budget trend will continue. Those airlines can anticipate "ongoing steady growth," says Daniel Solon at the aviation consultancy Avmark, who feels the market is there to be captured. "Look at Southwest." That low-cost U.S. airline, which launched in 1971, has not had an annual loss for 28 years...
...previous year, despite a fall in the average fare price. EasyJet has reported passenger growth of up to 43% in year-on-year comparisons. The carrier has just completed a 3590 million takeover of fellow bare-bones airline Go, once owned by British Airways. The deal marks the low-cost industry's first consolidation and makes easyJet its largest player, operating 81 routes and serving 32 destinations...
...Low-cost carriers now account for about 25% of scheduled passenger traffic between Britain and the rest of the European Union, and 7% of European air traffic overall. And with the market on the move, more traditional airlines are developing budget strategies. Last March, U.K.-based BMI British Midland launched its budget arm, bmibaby (get it?), with flights from England's East Midlands Airport. bmibaby says it met its 2002 sales forecasts in the first three months of operation and come October will fly budget services from Cardiff International Airport to nine destinations across Britain and the Continent...