Word: low-cost
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...Jones. We'll spare you the technical details, but the point about GPRS is that it makes handsets, in terms of receiving data, less like phones and more like computers. "PC players, PDA players, games makers - all these guys suddenly have the same underlying technology," says Jones. Already, low-cost Asian manufacturers are getting in on high-end fare, like color screens. For the operators, the question is whether the market can grow fast enough to get the data (as opposed to the relatively cheap voice) business up to their targets of around 25% of revenues...
Osterman, 55, joined Frontier Airlines four years ago and makes sure the infrastructure is in place for the Denver-based low-cost carrier to keep expanding. (Frontier is one of the few airlines that have added cities since Sept. 11.) She negotiates leases, strikes deals with contractors and supervises all the airline's construction projects, including the new headquarters building completed last year...
...taxable account, municipal bonds look good right now, says Vanguard's McKinnon. Low-cost muni funds are available from Vanguard, as well as from Fidelity, T. Rowe Price and USAA, with yields of 3% to 4%, tax free. McKinnon also likes REIT funds, which invest not in bonds but in the income-rich shares of real estate investment trusts. Vanguard's REIT fund yielded 5.3% last year; another economical choice, Cohen & Steers Realty Shares, yields...
Smart movies can be smart business. Though big-studio offerings like Unfaithful and Road to Perdition come with big budgets, most of this summer's alternative films are low-cost endeavors with wider profit margins. There's a word for this strategy: counterprogramming. The classic example is Saving Private Ryan, an R-rated war movie that became an unlikely blockbuster in the summer of 1998. But this summer's crop of good alternative films is even more bountiful than usual...
...give only Orbitz their lowest fares. But according to smaller carriers that are part of Orbitz, the website often subtly undermines that arrangement by displaying inaccurate fares for a small airline or showing a major carrier's entire fare listing first. Southwest Airlines and JetBlue Airways, two successful low-cost carriers, are so concerned that Orbitz is structured to favor their big competitors that neither allows tickets to be booked on Orbitz...