Word: low-cost
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...some $6 trillion on goods and services last year, and roughly one-fifth of it went into buying stuff for their homes. The stunning success of the colorful (read: No more beige!) iMac, for instance, not only helped save Apple but has also inspired a raft of whimsically styled, low-cost personal computers from firms like Dell, Gateway and Compaq. The New Beetle rescued Volkswagen's image two years ago and became a catalyst for change in the auto business. Carmakers are finally putting a premium on how their products look because they know that otherwise...
Admirable as his cause may be, says TIME Digital editor Joshua Quittner, Saylor will face challenges on his way, the least of which will be financial. (It's also not entirely new; Britain since the '60s has had its highly regarded Open University, an increasingly Internet-oriented, low-cost institution where lectures are given over TV channels and assignments are handed in via e-mail.) "I have a feeling that $100 million will be a mere drop in the bucket," says Quittner. But assuming the school comes to fruition, it could easily attract investors with the lure of say, advertising...
...previous challenge to McEwan's invention by Time Domain was published last April in a House Science Committee minority staff report that has since come under fire. McEwan's invention is a low-cost sensor technology used to "see" through solid objects and for high-accuracy measurements. More information on it is available at www.getradar.com...
...know just from knowing real estate that most building goes on in the upper portions of the market," he says. "I see more luxury condominiums and upscale housing developed than low-cost housing...
...paid a relatively high price for those bananas, but Chiquita's margin from this trade was still small compared with the profits from its efficient plantations in Latin America. By 1986, as the European Union began to take shape, Chiquita executives hoped the restrictions would be lifted and its low-cost bananas could take over the market. So Chiquita sold off its Fyffes subsidiary...