Word: low-end
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...political influence of China, try asking an American to name a Chinese company and you're not likely to get much of an answer. While South Korea has Samsung and Hyundai, and Japan has Sony and Toyota, in the U.S., China is largely associated with the mass production of low-end goods, with few of its own international brands. To battle China's reputation for cheap imitations, Li Ning has hired top designers from Portland's rich pool of shoe-design talent and placed its high-end sportswear in an airy showroom in a Portland's chic Pearl district...
Thomas Keller, who is often referred to as the best chef in America, is a devotee. So are many of the chefs on TV. Sensing the curiosity of home cooks like me, appliance makers are reaching out to both high- and low-end consumers. The very basic SousVideMagic ($159) works in conjunction with a rice cooker. The SousVide Supreme ($450), which came out in November, is a self-contained unit about the size of a microwave. I decided to test-drive the top of the line: an immersion circulator from PolyScience ($1,129), which, unlike its less expensive brethren, ensures...
...With new industry reforms passed last summer in Brussels allowing all European wine producers to list the grape variety and vintage on their labels - the makers of low-end wines had previously only been able to call their products table wine in many countries - another wave of aggressively marketed French wine is sure to come. "This is just beginning," says Verdier. "Now that the new rules have come into effect, we are definitely going to pull out all the stops...
...extensively about Chungking Mansions, estimates that about 15% of sub-Saharan Africa's handsets - or more than 10 million units - flow through the building each year. Mathews has counted 129 different nationalities that have stayed in the building over the past three years. "It's a world center of low-end globalization - not the globalization of Coca-Cola or Sony, but the globalization of Africa and South Asia," Mathews says. Ashekian, a Canadian citizen of South Asian descent, would not have stood out in the building's diverse crowd...
...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...