Word: low-fat
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...according to the NPD Group, a market-research firm. The embattled makers of Bumble Bee, StarKist and Chicken of the Sea--which account for 85% of the tuna sold in the U.S.--are fighting back with plans for a marketing campaign that will spotlight the nutritional benefits of the low-fat, no-carb and omega-3-rich seafood. Test runs of TV and radio commercials in Pittsburgh, Pa., and St. Louis, Mo., for the proposed "Tuna. Smart catch" campaign last year temporarily boosted sales with their implied message that you can have your tuna and eat it too--safely...
...Mattus' Ice Cream For aging boomers who want to have it both ways, Reuben Mattus introduced what may be the perfect treat: low-fat ice cream. With no chalky fat substitutes or bulking agents to spoil the flavor, the frozen dessert tastes like the real thing. It contains only 3% fat, vs. 16% to 22% for superpremium brands like Haagen-Dazs...
Joseph, who believes trans fats in margarine helped kill his stepfather, sued Kraft in May 2003 to stop it from marketing Oreos to elementary school students. The suit drew hoots of derision from tort reformers, even though Joseph withdrew it days later, after Kraft announced it would banish trans fats from the Oreo and then committed to doing so across its product lines. It has succeeded in converting 73% of its cookies and crackers, including Triscuits. But so far, the Oreo project has put on store shelves only low-fat, sugar-free and "golden" varieties of the cookie, which taste...
...fried foods away from home) reported higher intakes of total energy, whole dairy foods, sugar-sweetened beverages, red and processed meats, and trans fat, as well as higher glycemic loads,” the authors wrote in the study. “They also consumed less low-fat dairy foods, fruits, and vegetables...
...years Life expectancy for Japanese women, whose fish-based, low-fat diet has helped them hold the world record for longevity since...