Word: low-key
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Eaton, by contrast, is a rumpled, low-key executive who arrives free of entangling alliances and is willing to wait nearly a year to take Iacocca's job. While Eaton was not the architect of GM's European turnaround, he maintained the momentum of that business after becoming president in 1988. Last year he helped make GM-Europe the most profitable car firm on the Continent, offering its $1.96 billion in earnings as an offset to GM's staggering $8.7 billion loss in North America. "Bob was a very high-energy, direct and pragmatic manager," notes John Smith, vice-president...
SOCIAL SPENDING. While Clinton's low-key welfare plan has drawn little attention, Tsongas' suggestion for capping the growth of Social Security and other entitlement benefits has become a hot campaign issue. Clinton's denunciation of the idea in Florida attack ads last week helped cost Tsongas that state. Yet experts say the politically unpopular notion makes sound economic sense. "You have got to limit entitlements if you ever want to get the deficit under control," notes economist Cynthia Latta of the consulting firm DRI/McGraw-Hill. Wharton School finance professor Jeremy Siegel faults Tsongas for not going further...
Tsongas's ad campaign reflects his low-key personal style -- minus his dry wit. To date, Tsongas is the only candidate in either party to abstain from ads blatantly attacking any of his rivals. But that may soon change: his media advisers are preparing a counteroffensive on the theory that in voters' minds unanswered charges amount to confessions...
...justify this near messianic rhetoric for long, Tsongas needs the pick-me- up of another dramatic victory, and next week's primary in Maryland, a state with a proven affection for low-key cerebral Democrats, remains his best shot. Tsongas' challenge is to show that he is an economic statesman with the courage to tell the truth to the American people, while painting Clinton as just another glad-handing Governor willing to pander to the voters with giveaways. That is why Tsongas, the candidate of pain -- both economic and personal -- zings Clinton over his advocacy of a middle-class...
Skinner is a low-key troubleshooter...