Word: low-key
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...week long Ford had gained stature mostly by doing nothing. His reaction to the frantic Reagan maneuvering had been low-key. Perhaps he had learned the old wisdom of Texan Sam Rayburn's curt advice: "The three most important words in the English language are 'wait a minute.'" Since his hasty pardon of Nixon, Ford has typically moved slowly, listened widely to advice and pushed steadily on, waiting for his adversaries to slip. Reagan did so last week. Ford just puffed on his pipe. He asked the S.O.S. and Chowder and Marching Club (Republican hail fellows from...
...over, Reagan-virtually alone-had collected several hundred thousand more votes than the President in contested primaries. The popular explanation was that opponent Ford was dull. But Reagan on his own had surely touched a public nerve. Now, trailing Ford in delegates, he was fighting-in his low-key way-to keep the race alive...
...attached to the embassy and some 1,400 other American citizens remained in Beirut; more than 6,000 had left over the past year of strife. Still, Washington's order did not amount to outright evacuation; it simply "strongly urged" Americans to leave−part of a relatively low-key approach that envisaged the use of U.S. military force only as a last resort. The President called the killings a "senseless, outrageous brutality," but he also declared that the U.S. would not be "deterred from its search for peace by these murders." Throughout, Secretary of State Henry A. Kissinger...
...have never received the attention they deserve−mostly, no doubt, because until very recently the campaign spotlight focused on delegate counts. Also, Carter has voiced his ideas in a characteristically bland tone: no purple rhetoric, no sweeping simplifications, no attempt to jam complex proposals into catchy headlines. That low-key approach so far has defused possible controversy even over some striking proposals. For example, Carter advocates taxing capital gains, such as profits on the sale of stock or real estate, as heavily as income from wages and salaries (capital gains now are usually taxed at half the ordinary-income...
...Xerox decided that nothing would be more natural than to copy the process. It sponsored "the first Xerox special in print"−Pulitzer prize-winner Harrison E. Salisbury's Travels through America, a 23-page personal essay that appeared in the February issue of Esquire, sandwiched between two low-key Xerox ads that explained the innovation. Last week the first Xerox special somewhat embarrassingly turned out to be the last, and all because the company ran up against a reader on Allen Cove in Maine...