Word: low-key
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Satirist Stan Freberg was a pioneer in sneak-it-to-'em inspiration. Commissioned by the United Presbyterian Church in 1963, Freberg turned out a series of low-key but catchy radio ads. Franciscan Friars Karl Holtsnider and Emery Tang of Los Angeles used a similar approach on TV with a pilot Mother's Day spot in 1966: the camera simply panned across the faces of mothers of many races and nations. Now the Franciscans have a 20-man staff and a $150,000 annual budget, funded by 3,000 fellow friars and affiliated laymen...
...mass rallies, and are worried about possible violence, dwindling funds and the probability that frigid weather will bring disappointing turnouts. "The first time around, a march is a gig-the second time, it's a drag," observes one analyst of the movement. This month's emphasis on low-key community efforts has yielded little publicity, although planned Christmas Eve prayer vigils around the country this week might do better. The Moratorium Committee has also decided to abandon plans to increase its activities by one day each month. Asked Marge Sklencar, one of its coordinators: "What could...
...industrial relations, Johnson, 47, has earned rare trust during his three years as president. Even his severest critics respect him deeply. Says Linguist Noam Chomsky, the fervent antiwar leader: "He's an honest, honorable man." One reason Johnson inspires confidence is that he combines high energy with a low-key manner. "He's open-minded, unflappable, and doesn't get hooked on a single idea," says Provost Jerome Wiesner. Johnson, for example, laid down no rigid contingency plans for the demonstrations. His guiding principle, he says, was to stay flexible and avoid painting the administration into...
...overt existential anguish of these films is at odds with Warhol's low-key "documentary" of behavior. But Lonesome Cowboys , coming out of and replacing Hawks's adventure dramas, has its own brand of despair. If Hawks's characters approached neurosis in their rivalry and their avoidance of domination by women, their constant games of bluff at least gave them a personal style which could become heroic. Warhol's treatment of his characters goes to bedrock; they have nothing but their bodies to back up their actions. They and their world are completely anti-general and anti-ideal. They...
Died. Howard Luck Gossage, 51, offbeat adman, who was one of the first to demonstrate that copywriting can be low-key, literate and fun; of leukemia; in San Francisco. Gossage, a onetime radio adman, and Partner Joseph Weiner opened a small West Coast firm in 1957 and proceeded to break all the rules, often pussyfooted so softly that it was hard to tell just what they were selling. For an Oregon brewer they campaigned to "Keep Times Square Green"-with Oregon trees; for Paul Masson brandy they knocked vodka ("If you can't see it, taste it, or smell...