Word: low-key
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Wiping away the confetti, Nixon unloosed a low-key attack on Democratic liberalism that moved his audience of Southern conservatives to rebel yells. Said he: "It is time for the Democratic candidates to quit taking the South for granted, and it is time for the Republican candidates to quit conceding the South to the Democrats without a battle." To the conservative Southerners he pictured the Democrats, Northern style, as a party that wants "to progress through spending billions more of the people's money, through increasing the functions, the size and the power of the Federal Government." Echoing...
...many years. Less confident, Peter King set up an unofficial sort of watch for Soviet A-bomb tests. He arranged to have Navy planes bring him once-a-month jugs of rain water from Kodiak Island in the Gulf of Alaska, relatively close to the U.S.S.R. He called his low-key project Operation Rainbarrel...
...their meals in local brothels) and promotions (example: annual parties for Clevelanders celebrating golden wedding anniversaries), occasionally irritates Scripps-Howard brass by passing up the chain's canned editorials and features. Against the Press and News, the Plain Dealer is solid and conservative, gives complete and accurate, but low-key, coverage to the news...
...price because: "the comparison would not have been believed." As a result, many stores are changing sales tactics. The J. L. Hudson Co., Detroit's top department store, no longer allows "was-is" advertising in its newspaper or house displays; instead, it insists on such low-key language as "on sale" or "specially priced." Downtown stores in Chicago, Milwaukee and Indianapolis have agreed to stop advertising comparative prices on mattresses...
Newly slenderized (from 215 to 191 Ibs.) for the fray, Michael Vincent Di Salle, 50, former mayor of Toledo and onetime price stabilization chief, is raring to do what he just missed doing in 1956: beat the Republicans' low-gear, low-key C. (for nothing) William O'Neill, 42. During an undistinguished first term, Billy O'Neill demonstrated nothing so much as a knack for ruffling the feathers of party roosters, e.g., by trying-vainly-to kick out influential Cuyahoga County (Cleveland) Chairman A. L. De Maioribus, and by failing to mention anyone else on the state...