Word: low
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Dates: during 1950-1959
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...supersalesman or financial whiz. He came up as an oldtime, dirty-fingernail mechanic, who still loves to tinker under an open hood. Realizing that S.P. could not battle model-for-model against the Big Three, he put all his mechanical skill into a single car -the compact, chrome-clean, low-priced (from $1,925) Lark. The results: S.P. has produced 126,000 Lark '59s (v. 50,000 Studebakers of all kinds a year ago), lifted first-half sales to $210 million (v. $71 million), earned $12 million (v. a first-half '58 loss of $13 million...
...many years to do it. He got into Studebaker 33 years ago as a half-trained engineer (two years at Western Michigan University), gained a name as "the guy who did everything." He was one of the three men who engineered the "economy" '39 Champion (priced as low as $675). During the war he began turning out the famed tanklike Weasel for the U.S. just 50 days after the company got the order. He filed more than 50 automotive patents, but he still had not produced his "ideal" compact...
...Mercedes' maker, Daimler-Benz, also has a high regard for Churchill. It has invested about $5,000,000 in S.P. preferred shares that can be converted after 1960 into some 5% of S.-P.'s common. S.P. stock has already risen so high (from a '58 low of $2.87½ to $12.50 last week) that a group of banks that last year forgave $38.2 million in corporate debt in return for convertible preferred with a par value of $16.5 million have begun to sell the shares at a profit...
...world's largest manufacturer of an unlikely combination of products: self-locking aircraft nuts and women's hairclips. Last week, with sales humming on four continents at the rate of $15 million yearly, Kaynar opened a new plant in France to take advantage of the low-tariff common market...
...captain. Blurted the captain: "I just wanted to thank you for turning a losing team into a winning one." Charlie Thomas shared the captain's relief. When he took over as president and chief executive officer of TWA just a year ago, the line was flying low and slow; it had operated without a president for six months, had lost close to $12 million. Last week TWA was back to cruising altitude, thanks not only to Thomas but to the astonishing success of its jets and the upsurge in all air traffic...