Word: low
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Dates: during 1950-1959
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...planned to hold off until all Edsels in dealers' inventories were sold. It really did not make much difference. As of last week, only about 2,800 of the "all-new" 1960 Edsels had been made. To mollify those few customers whose cars are now orphans with low trade-in value, Ford offered a $300 certificate to be applied against the purchase of any other Ford product...
...Amherst men listed drawbacks aplenty, notably dullard school boards, low pay and low prestige. They emphasized a paradox created by crowded schools: U.S. teachers now look forward to school jobs that "will get them out of the classroom." Especially affected is the really good teacher-"a master, an expert, a torero"-who gets all the tough classes with no extra pay. Eventually, he grabs an administrative job to survive. "The whole question of improving U.S. education," said one teacher, "is tied up with this dichotomy...
Like architects the world over, Tange also eyed with excitement the new world of space-spanning shells. For Ehime's convention hall, he tried a low, curving shell set with 133 ceiling lights (see color); for Shizuoka, he designed a hyperbolic paraboloid auditorium that holds an audience of 5,000. His Tokyo City Hall this year received the first International Grand Prix awarded by France's Architecture d'Aujourd...
Rates will go up an average of 17%, with sharpest increase in low-weight, short-haul packages...
...counter with a long display rack that put the selection out in the open. Hallmark sells the display racks to retailers at cost, also assumes responsibility for keeping the store's stock-both from Hallmark and from competitors-up-to-date, re-ordering when the cards get low. All the retailer has to do is ring the cash register. While others in the industry also use the system, Hall says that his company does the job more often, thus knows precisely which cards are selling, which are duds, when to introduce new designs...