Word: low
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Dates: during 2000-2009
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Imagine two restaurants, one at each end of a block. One is a famous four-star establishment, known for its fine cuisine; the other is a McDonald's, popular for its low prices and speedy service. If the élite restaurant opens a branch on every nearby block, it will lose its cachet as well as its customers. Likewise, if the McD's starts serving pricey, five-course meals, its fans will take a hike. That's the central notion of this illuminating book. Maney, a veteran business journalist, calls this dichotomy the "fidelity swap." He argues that there...
...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...
...entire runs. (Mind you, Wild Things cost a lot more: at least $80 million.) Law Abiding Citizen had the highest per-screen average of any film directed by F. Gary Gray. Oren Peli is a first-time auteur, but since he made Paranormal Activity in 2006 for a laughably low $11,000, he could boast that his movie made back more than twice its budget in each theater that showed it. Peli's homegrown horror movie also made the other new fright film in wide release, The Stepfather, a box-office orphan. It earned only $12.3 million...
...civilian government will have to follow quickly behind with infrastructure, schools, medical clinics and courts - key elements whose absence allowed the Taliban to flourish in the first place. There, too, a lesson can be taken from the Swat experience. Military officials in the Swat Valley recently released thousands of low-level Taliban captives into the custody of local authorities, who have neither the infrastructure to hold nor the facilities to try the militants...
...PCBs were largely concentrated in the exterior caulking used for waterproofing, though low concentrations of PCBs were also found in some apartments, according to the Harvard Real Estate Services notice released Wednesday...