Word: low
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...seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary to what many businesses want to believe, achieving both high fidelity and high convenience seems to be impossible," he writes. "It looks tempting. Some companies believe they can get there, and life will be beautiful. But as it turns out, any company or product that attempts to capture both is likely...
...time to become an obsessive saver," says Dave Ramsey, author of The Total Money Makeover. Start looking at what you spend on cars, travel, cable and phone services. You may be able to save hundreds of dollars a month right there. Refinance the mortgage while rates are still low. Use any new savings to pay down your highest-rate credit cards first. An alternative approach is to target your smallest debts first in order to experience success and build momentum to pay off larger loans. Once you've paid off a debt, apply the full monthly savings to other debts...
...turned to Simon's recipe next. It was even more unorthodox. It called for baking the cookies at a pretty low temperature for a pretty short time. While the cookies weren't as good as the ones at his restaurants, they were a lot more compelling than the Mean Cookie. Better, but a bit less classic...
Harvard junior co-captain Brett Voith struck first for the Crimson, which exchanged goals with St, Francis and took a 2-1 lead early in the first quarter. St. Francis—after over four minutes of failed attempts—scored on a low, skipping shot in the last second...
...Nguyen ’10 was expecting a low-key shift while working one day in the Dunster House library a year...