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...eating through inventories. That is being interpreted as good news because once inventories move close to zero, factories will have to increase production to replace them. That analysis glosses over two possibilities. The first is that the economy is bad enough that inventories may not drop at expected rates. Low demand may cause them to decrease much more slowly. That could push back a renewal of manufacturing activity for months. It is also possible that some factories will simply be out of business and the sources of goods for replacing dwindling inventories will have gone away. The normal supply chain...
...have every reason to question whether that's the right product at the right time in the planet that we are living in," Tata told TIME during a March 5 interview. "What has happened in the changing global economic situation reinforces, if nothing else, the fact that a low-cost car has a place." (See the 50 worst cars of all time...
...four adults, doesn't feel like a lightweight on the road. I drove one on an empty test track at Tata Motors' main plant in the western Indian city of Pune and found that, while the interior is spartan, the Nano handles as well as any of the other low-end minicars available in India. The brakes lack feel and there's little storage space, but the car turned heads. Our photographer drove a bright yellow Nano - this one fully equipped with air-conditioning - through the highways, cobbled avenues and side streets of Pune. People swerved and tailgated...
...Tata Troubles While the company seeks to redefine the low end of the market, Tata Motors is struggling with its attempt to gate-crash the luxury-car segment. Last year, the Indian carmaker made auto-industry waves when it spent $2.3 billion to buy Ford Motor's lossmaking Jaguar and Land Rover (JLR) business. Since then, demand for luxury vehicles has tanked, sales of Tata Motors other models have softened, and the company faces a looming deadline to refinance $2 billion in loans for the JLR deal. "That's a major cash-flow crunch for them," Jajoo says. The company...
...outsourced manufacturing, leaving car companies to focus on design and marketing - a structure similar to that used in the highly competitive computer industry, where companies such as Apple create products but subcontract the actual manufacturing to specialists operating factories in China and other countries where labor costs are relatively low. "What I tried to describe on the Nano is an attempt to look at [outsourcing] as a business model," Tata says...