Word: low
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...indication, marketers will keep getting more manipulative, and the storm of commercial noise will become more focused. Even then, there may be hope: Lindstrom's testing shows that people respond to a sound better when it's subtler. If nothing else, smart marketers may at least keep the volume low...
Thomas Keller, who is often referred to as the best chef in America, is a devotee. So are many of the chefs on TV. Sensing the curiosity of home cooks like me, appliance makers are reaching out to both high- and low-end consumers. The very basic SousVideMagic ($159) works in conjunction with a rice cooker. The SousVide Supreme ($450), which came out in November, is a self-contained unit about the size of a microwave. I decided to test-drive the top of the line: an immersion circulator from PolyScience ($1,129), which, unlike its less expensive brethren, ensures...
...Duncan-Andrade’s view, consistently low test scores in poor communities are merely one symptom of a deeper problem...
...Sophomore] Alex Killorn chipped the puck to [junior] Michael Biega, and Michael made a great pass across the slot, past the defenseman’s stick,” Leblanc explained. “It found my stick, and I shot it low block past the goalie...
...Kremlin is dragging into its modernization drive. Masha Lipman, a political expert at the Carnegie Endowment in Moscow, says Russia will never succeed unless those habits are left in the past. "A modern, competitive economy can't thrive in an environment where the quality of governance is this low," she says. "And why is it low? It is low because they seek to control everything, because they do not trust their own people, and as a result the people do not trust them." (See the top 10 crime stories...